"Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."�

Taí a razão do sucesso da Apple. Ou melhor, da felicidade do sr. Steve Jobs.

A Time Magazine article on the behind-the-scenes development of the iPod nano reveals that development work began just nine months ago, when the iPod mini was still a top-seller.

Acho que o que eu mais gostei foi o seguinte trecho: "It was a gutsy play, and it came from the gut: unlike almost any other high-tech company, Apple refuses to run its decisions by focus groups."

Discurso de Steve Jobs na aula inaugural da Universidade de Stanford. Fascinante. Inspirador.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma -- which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Watch Apple CEO Steve Jobs kick-off the Worldwide Developers Conference with a keynote address from San Francisco's Moscone West. See the video-on-demand event right here exclusively in QuickTime and MPEG-4.