The Ten Faces of Innovation
Livro de Tom Kelley, General Manager da IDEO, uma das maiores e mais inovadoras agências de design do mundo, com mais um framework criativo baseado em personas.

Based on interviews with 91 internationally recognized creative people-among them Nobel physicist John Bardeen, arts administrator-performer Kitty Carlisle Hart, writer Denise Levertov, jazz musician Oscar Peterson, electronics executive Robert Galvin-this book offers a highly readable anatomy of creativity. As Csikzentmihalyi (Flow) argues, creativity requires not only unusual individuals, but a culture and field of experts that can foster and validate such work. Most creative people, the author suggests, have dialectic personalities: smart yet naive, both extroverted and introverted, etc. Expanding on his previous book, Csikszentmihalyi suggests that complex and challenging work exemplifies fully engaged "flow." Synthesizing study results, he reports that none of the interviewees was popular during adolescence; while they were not necessarily more brilliant than their college peers, they displayed more "concentrated attention." Later, they kept a consistent focus on future work. The author reminds us that while individuals can make their own opportunities, a supportive society offering resources and rewards can foster creativity.
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist.